The Chiesa di Sant’Ignazio di Loyola in Rome has become a hotspot for young Europeans thanks to mirror selfies. The 17th-century church has stunning artwork, but more importantly to travelers, has a strategically placed mirror that shows a reflection of the intricate ceiling paintings. Dubbed “the best selfie mirror” in Rome, the site gained popularity after viral TikToks highlighted it, showing tons of influencers visiting the spot strictly just to take a quick selfie. Once a hidden gem with free entry, the church now charges €1 for photos in the mirror. The trend has expanded beyond young people, attracting visitors of all ages eager to capture their own mirrored selfies. (The Guardian)
📊 YPulse data: 20% of European 13-39-year-olds say that seeing posts on social media usually influences where you want to take vacations / travel
