Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Dating is now about “freak matching” for Gen Z.

Nov 13 2024

Dating is now about “freak matching” for Gen Z. A phrase from Tinashe’s song “Nasty,” asking, “Is somebody gonna match my freak” massively took off on TikTok earlier this year. For the young gens saying it, when someone “matches their freak,” they can embrace their quirks, dark humor, and most niche interests, creating a deeper sense of acceptance in relationships. Now, Plenty of Fish is calling “freak matching” the dating trend for 2025. For young women in particular, this outlook within dating encourages genuine self-acceptance, rather than molding their personalities to fit others’ expectations, which helps move beyond surface-level connections. The trend has woven itself into friendships too, with the best relationships in their life being the ones that “match their freak.” (New York Post)

📊 YPulse data: 74% of 13-39-year-olds agree, “It’s hard to meet a significant other these days

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?