“Brat” is Collins Dictionary’s word of the year. YPulse reported in real-time on the popularity of “brat summer,” which swept the internet—and the world—following Charli XCX’s album. In turn, “brat” became a fashion trend, a shade of green, a way to define a presidential candidate, and most of all: “a way of life.” The other mentions on Collins’ short-list for the word of 2024 are just as heavily Gen Z-driven. Words like “looksmaxxing,” “rawdogging,” and “yapping” also come from social media trends, while “era” and “romantasy” reflect other massive pop culture moments. (Collins, AP News)
📈 YPulse reported: Gen Z named “rizz” as their word of the year in 2023
