Unilever is tapping into cleaning content to connect with Gen Z. Unilever is revisiting its Cleanipedia content channel that first formed in 2013, following the massive trend of cleaning content on TikTok and other Gen Z fave platforms. Research shows that almost 70% of all consumers have found household cleaning products on TikTok, and 54% have bought something after watching cleaning videos specifically. The company has seen a noticeable rise in sales as influencers join the #CleanTok trend, adding to Gen Z’s newfound cleaning obsession. And to further encourage purchases, the brand is partnering with influencers in the space to show the many uses of their popular Cif Cream in particular—because we know Gen Z highly trusts influencer recs. (Consumer Goods Technology)
📈 YPulse reported: Since 2020, #CleanTok and #Cleanfluencers have dominated Gen Z and Millennials’ social media feeds
