Sour Patch Kids designed a Sour Translator explaining corporate lingo for Gen Z.The brand’s translator helps newcomers understand common workplace phrases that they may not have heard before. (The opposite of older gens learning Gen Z’s slang!) Especially with limited in-person connection or remote work setups, this kind of communication is often uncharted territory for the new gen of employees. Sour Patch Kids is leveraging this challenge by focusing on social channels and influencer collabs to connect with young audiences, but IRL placements are on the campaign too. (Marketing Dive)
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