“Swifties for Kamala” merch is making waves online. Following Taylor Swift’s endorsement of Harris, tons of her fans have rallied behind it and are doing what they do best: making custom merch. Just like any other search for Swiftie merch, there’s now t-shirts, hats, and friendship bracelets—though lawn signs might be new. The Harris Campaign even introduced their own Harris-Walz style friendship bracelets, mimicking the trend that Swift’s fans shared at her concerts. Some of the popular t-shirt slogans reference Swift’s hit songs, featuring phrases like “In my Harris 2024 Era,” “We are not going back. Like ever,” and “Who’s afraid of little old me? He should be!” But now, it’s not just the endorsed campaign looking to attract her fans with merch; the Trump campaign tweeted out their own Eras Tour-style shirt design a couple days later. (Stereogum, sheknows)
📊 YPulse data: 42% of 18-39-year-olds say they would vote for Kamala Harris if the election were today
