Shaq is teaming up with Hershey to launch giant candies shaped like his head. Having previously collaborated with brands like Papa John’s and Burger King, Shaq is no stranger to quirky partnerships. The Shaq-A-Licious XL Gummies playfully suggest that if anyone is upset with him, they can “bite his head off.” Though, they do come in other shapes as well, if consumers prefer sour candies that aren’t molded with his face, and instead with shapes like Shamrocks representing his basketball career. The size of the gummies reflects his stature as having always been “the biggest kid in the candy store,” and actually fit well in his repertoire of brand deals, as he describes a fond history with sweets growing up in Germany. (Food & Wine)
📊 YPulse data: 66% of 13-39-year-olds would be more likely to buy products their favorite athletes promoted
