Target is teaming up with “fur-fluencers” to launch an exclusive collection for pets. This group features six dogs and five cats that have amassed millions of followers, who will be showing off “The Cuddle Collab”—products themed by each influencer, along with other pet necessities. The lineup includes therapy puppies Ellie and Emma, the “modern” cat trio of Zelda, Titus, and Brave, food enthusiast dog Popeye, fashion-forward pups Ghost and Wren, self-care advocate Maple Cat, and the dog-and-cat duo Baloo and Pan. The fur-fluencers will also star in a social media series titled “The Pets of Tarjay” which parodies reality TV (a popular new choice for campaigns). (Retail Dive)
📊 YPulse data: 59% of 13-39-year-olds are interested in brands making movie / TV series content to use as advertisements
