Is Gen Z done tagging friends in Instagram posts? Since the introduction of tagging and automatic DM notifications for tagged photos, new posts on Instagram indicate that many users are pulling back from tagging friends. This trend seems to be driven by privacy concerns (like not wanting people to know who someone is friends with or where they are) and a desire for a cleaner aesthetic, as the floating tag icon can distract from the visual appeal of images. It’s unclear just yet if this impacts user engagement, but it’s another habit in the list of ways Gen Z is treating socials differently than Millennials did. (Mashable)
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