Accurately polling Gen Z’s voting intentions is unlikely through phone calls. While young voters have always been necessary but difficult to get pre-voting numbers for, pollers say Gen Z is a unique challenge. Why? They don’t always pick up the phone. But even text polling is not the answer, as Gen Z are hyper-aware and cautious of fake links from unknown numbers. Now, companies looking for data are having to take creative online approaches, beyond just email and social media advertising—like going through their parents or even mobile gaming incentives. But even then, surveys must be shorter than ever (matching the generational attention span) if they want a suitable, diverse range of Gen Z respondents. (Fast Company)
📊 YPulse data: YPulse’s 2024 Election Report survey gives a true look at Gen Z’s political beliefs and voting intentions
