Snapchat plays a crucial role in teen friendships.A 2023 study by Pew Research Center reveals that approximately half of U.S. teens use Snapchat and Instagram every day, with an even larger number indicating they use Snapchat “almost constantly.” The app gamifies friendship through features like Streaks and Trophies and promotes ongoing communication between friends through its rankings and pinned chats. When young users receive notifications, they are often prompted to reply immediately to check in on their friends and see where they are at that moment. Without Snapchat, teens would lose that sense of having constant connection, and right now, we can see they value it for most of their friendships. (The Cut)
📊 YPulse data: 46% of 13-39-year-olds currently use Snapchat
