Gen Z cares more about a car’s features than the actual brand. According to Cars.com, 27% of Gen Z want comfort over style when it comes to cars. Plus, their data revealed that 80% were unsure about the make and model of their ideal vehicle, compared to 70% of older gens, but they were sure about one thing—their vehicle having Apple CarPlay. On the other hand, only 18% of Gen Z expressed concern for the brand in contrast to 31% of Boomers who placed a high value on it. (Fast Company)
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