Roblox’s viral Dress To Impress lets gamers step into the role of a stylist. In the competitive dress-up game, players have five minutes to create an outfit based on a specific theme. And since it launched in November, the game has had billions of visits, gaining significant attention especially when streamers began playing it to their audiences. The competitive aspect adds to the popularity, as players want to show the best outfit and move on in the competition. Players also appreciate that the game takes inspo from IRL trends, using popular hairstyles and clothing which allows them to express themselves while adding their own personal touch. (SCREENSHOT Media)
📊 YPulse data: 43% of 13-39-year-old virtual world gamers say, “My avatar helps me express my creativity”
