Reddit stands out among social media platforms with significant recent user growth.While the rest of “Big Tech” social brands struggles to maintain users’ attention, a major driver of Reddit’s success is that users are treating the platform as a search engine—with data showing that users typically run 1B searches each month. In the second quarter of 2024, Reddit experienced a 51% growth in daily active users worldwide and a 59% increase in the U.S. alone, whereas Facebook and Instagram saw only a 7% rise in daily active users. Even TikTok’s user growth “collapsed” at the end of 2023. But since going public in March and making deals with Google and OpenAI, Reddit is seeing financial growth from advertising to its growing user base, too. (Business Insider)
📊 YPulse data: 35% of 13-39-year-olds currently use Reddit
