Adidas created a virtual shop specifically for Manchester United on Roblox. Fans of Manchester United can now style their avatars with the 2024/25 home kit in Adidas’ Outfit Creator experience on Roblox. The United shop offers Red Devils fans virtual merch items like the anthem jacket and pre-match shirt, and players visiting the store will be given a special Fred the Red (Man United’s mascot) badge to put on their avatar. The metaverse activation also intends to educate players about the iconic football club and features past imagery, trophies, and a video of United’s history. (Manutd.com)
📊 YPulse data: 46% of European 13-39-year-olds have purchased a digital product
