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Instagram’s Threads has a thriving user count even a year after its launch—but X’s numbers are still much higher.

Jul 09 2024

Instagram’s Threads has a thriving user count even a year after its launch—but X’s numbers are still much higher. Meta’s Threads app has undergone significant improvements over time, transforming it into a viable platform for those seeking something other than X. A major advantage of Threads is its seamless integration with Instagram accounts, making it effortless for users to transition to the new platform. Threads quickly gained traction at its launch, and now stands at 175M users as of Wednesday. However, YPulse data shows X is still being used more, even if people aren’t entirely happy with the direction the app is taking and the updates. The analytics firm Similarweb also found that Twitter remains to have a higher daily monthly active user count. (The Verge)

📊 YPulse data: 29% of 13-39-year-olds currently use X and 9% use Threads

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