Gen Alpha’s skincare obsession is leading to strict product bans at summer camps. Camps like Lake Bryn Mawr, Camp Mataponi, and Tyler Hill are warning campers and their families to leave makeup brushes and face creams at home, citing concerns that kids’ fixation on beauty is becoming a distraction from other camp activities. NielsenIQ reported that U.S. households with kids 6-12-years-old spent 27% more on skincare products last year compared to the previous year. And while some camps allow limited use of nail polish and sheet masks during downtime, they are aiming to prevent skincare and cosmetics from becoming an activity in itself—which parents are happy about it. (Fortune)
📊 YPulse data: 48% of 8-12-year-old girls use skincare products
