TikTok is launching an “Eras Tour Experience” in the app. With over 5M videos already created around The Eras Tour, Taylor Swift’s massive appeal isn’t going anywhere anytime soon. But to ensure the platform keeps the buzz, the in-app experience will combine direct promotions for the tour and personal engagement elements, rewarding fans with digital gifts for participating. Additionally, it will feature video highlights from each tour stop and a playlist tailored to each week’s album theme. By completing tasks in the app over the 11-week period, fans will be encouraged to participate in various challenges and activities to earn digital rewards and support the promo of the tour—whether they could attend IRL or not. (Social Media Today)
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