Young consumers want to cut back on climbing streaming subscription prices—free platform Tubi is stepping in. According to Nielsen data, May was Tubi’s most successful month ever, with an average audience of 1M viewers, a 46% increase from last year. As popular streaming services like Netflix and Amazon have begun to incorporate ads into their offerings, while still charging subscription fees, Tubi is gaining appeal—it still has ads, but it’s free. The platform’s content has been boosted by enthusiastic fans on social media, specifically TikTok, who share their love for Tubi’s shows and are already generating excitement for its first original series set to debut in the fall. (LA Times)
📊 YPulse data: 56% of 13-39-year-olds pay for an online streaming account
