Avengers directors believe that Marvel’s current challenges may stem from changes in media consumption. The filmmakers Joe and Anthony Russo believe that “superhero fatigue” is not the primary factor contributing to the studio’s current challenges, but a broader issue affecting Hollywood as a whole. Joe Russo noted that younger audiences engage with concise and attention-grabbing content like memes and headlines, often swiping through content without diving deeper. They assert that superhero fatigue is not solely linked to superheroes but reflects a more widespread sense of weariness within the film industry—although YPulse has found previous blows at the box office could say otherwise. (Variety)
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