Sonny Angels are experiencing a worldwide shortage thanks to Gen Z. In addition to providing young people with an opportunity to embrace their “inner child,” Sonny Angels have facilitated a sense of community among collectors. The shortage of the figurines has impacted 441 authorized retailers of the brand throughout the U.S. as the expanding market is facing competition from the product’s popularity in East Asia. Amid the shortage, fans are turning to trading their figurines both online and in-person, where a $14 Sonny Angel could resell for $200 (or more) on secondhand sites. (Fortune)
📈 YPulse reported: Young people are fully embracing toy purchases to spark joy, even when it’s a character or brand new to them
