Flip is a new “shopping social network.” The new app allows users to easily create influencer-style videos, that they’re paid for, without the need to build a brand or persona. Just like TikTok, Flip is filled with videos of aspiring influencers reviewing products and providing affiliate links—but that’s all it has. The startup has raised over $95M and is using a growth scheme where new users receive credits starting at $30 when they join through a friend’s referral to encourage use. Unlike traditional influencers, Flip users can make money quickly without the need for sponsorships or brand deals, even off views rather than final purchases. (The Verge)
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