The “Youtube-ization of TikTok” is an ongoing trend, with the platform now testing 30-minute-long videos. While the platform has adapted a horizontal full-screen option already, it’s now encouraging users to shoot and post longer videos by offering a viewership boost within 72 hours of posting. The rise of horizontal videos and the growing preference for longer content on platforms like TikTok may tempt creators to reuse their YouTube content. Meanwhile, YouTube is making efforts to incorporate more features that resemble TikTok, adding in short-form vertical content to compete in exchange. YPulse research shows TikTok and YouTube are Gen Z’s top social media platforms and while they use TikTok more right now, their value for YouTube is going nowhere anytime soon. (The Verge)
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