Bluey is topping popular TV shows in streaming numbers. In 2023, Americans streamed a total of 21M years’ worth of video content, and 43.9B minutes were dedicated to Australian children’s show Bluey. According to Nielsen data, Bluey was the second most-streamed program of the year, coming right after Suits. Because of runtime disparity, Suits had a clear advantage in terms of minutes streamed—as these episodes are 44 minutes long and Bluey’s are only about eight minutes long. But that hasn’t stopped the show from competing with immense popularity, even beyond the young audience it’s made for; YPulse will explore more of Gen Z’s interest in kids’ content in our upcoming Kidulting trend report. (Indie Wire)
