Kellogg Co is targeting Gen Z shoppers with the launch of a new vegan cereal brand, Eat Your Mouth Off. 

Kellogg Co is targeting Gen Z shoppers with the launch of a new vegan cereal brand, Eat Your Mouth Off. The plant-based, sugar-free cereal comes in two flavors and is packed with protein, choices which reflect the company’s efforts to appeal to younger consumers who are increasingly health-conscious and snack-oriented. YPulse data shows the vast majority of Gen Z and Millennials are big on snacking—they focus on eating whatever makes them happy, whenever they want it, rather than limiting and scheduling meals. Brands are clearly starting to pay attention to this preference for food to be quick but fulfilling; the new brand aims to offer a fun, healthy, and conscious alternative to traditional breakfast options “that doesn’t sacrifice taste.” (Green Queen)