A new book exposes the secrets behind the rise and fall of Glossier. Written by journalist Marisa Meltzer, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier lays out the Instagram girl boss, Millennial-pink culture that initially fueled Glossier beauty’s success—along with how their founder made it all work in her favor. At its prime, the brand re-defined the beauty industry; the no-makeup-makeup look became the popular look and the brand succeeded in selling minimal products simply because of their vibe. But now, the brand has plateaued, as allegations of race-based discrimination follow it and Gen Z looks at beauty on social media differently than Millennials—however, whether it will bounce back as the “clean girl” look wanes in popularity is still to be seen. (Dazed Digital)
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