Although Hijabi women are the true innovators of “quiet luxury” and modest style, brands still aren’t catering to their fashion needs. 

Although Hijabi women are the true innovators of “quiet luxury” and modest style, brands still aren’t catering to their fashion needs. With influencers like Sofia Richie putting modest styles on the mainstream map, brands are turning it into the next trend. Major retailers including Net-a-Porter, ASOS, and Zara have begun to incorporate more modest clothing into their collections. However, true modest dressers—Muslim women—are still struggling to find wearable options. One modest fashion creator explains “some mainstream brands may incorporate trendy styles but still produce clothing that is too sheer or not adequately designed for modesty.” (Nylon)