Coca-Cola is launching a bev co-created by artificial intelligence. As the seventh new drink under the brand’s Creations platform, which specifically aims to draw in young consumers, Coca-Cola Y3000 is marketing a vibe more than a flavor. Created around the concept of what a Coke might taste like in the year 3000, the brand used AI to “understand how people envision the future through emotions, aspirations, colors and flavors,” and then used those to create the “optimistic” branding style. The limited-edition flavor will also be paired with a merch launch sold in collaboration with Ambush, also aiming to engage young consumers in a full experience. YPulse data shows Gen Z views Coca-Cola as one of the most authentic brands today, meaning their innovations continue to stay true to the brands identity. (Marketing Dive)
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