Publishers are making less ad revenue through Snapchat.

Publishers are making less ad revenue through Snapchat. Snapchat has over 900 media partners, many of which are promoting content on the Discovery page of the app. But some publishers argue that a change to the structure of the page has significantly decreased their number of viewers, and therefore ad revenue. Story highlights from accounts users follow were merged into the algorithm-based main feed, which one publisher executive says means, “This time last year, [one] million or two million people would read the same Story. Today, maybe 60,000 people read that Story.” Others say it’s simply the amount of competition between publishers and Snap Star influencers for eyes on stories that are sinking overall numbers, and therefore rev share. YPulse data shows most of Gen Z are Snapchat users, so the platform is still a key place to get their attention. (Digiday)