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Snapchat Snapshot: How Many Gen Z Use This Platform

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We look at how many young people use Snapchat, and how the space is primed for brands to interact with Gen Z…

TL;DR

  • More than half of Gen Z are Snapchat users, but this is down significantly from last year
  • Brands can connect with young consumers on Snapchat through stories that blend in with the content they’re seeing from friends
  • Photo and video lenses, especially artificial reality ones, are an easy way for brands to utilize the Snapchat features young people already use
When it comes to social media, Gen Z and Millennials certainly play favorites. With YPulse data from our bi-annual Social Media Monitor reports, we’re able see which platforms they’re using most—and the specific differences in their usage. Overall, Snapchat is young consumers’ fifth most used social media platform, but our data shows Gen Z is...

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