New data shows what is influencing parents’ purchasing habits when it comes to buying smartphones for their kids. 

New data shows what is influencing parents’ purchasing habits when it comes to buying smartphones for their kids. Research from HMD Global—the supplier of Nokia phones—found that 83% of parents are influenced on what smartphone to buy for their child based on which ones offer parental controls. However, the age of the parent makes a difference when it comes to monitoring their kids; while 78% of Millennial parents track what their kids are doing on their phones, only 59% of Boomer and Gen X parents do the same. Furthermore, the data found that most parents let their children bring their phones with them to school “for good communication during crises.” The factors that are most important when it comes to purchasing a smartphone for kids don’t include price, but rather child limits, parental controls, durability, and location tracking. YPulse research shows that 90% of Millennial parents say they’ve given their child a tech device, with 50% giving them a smartphone. (Digital Information World)