LoveShackFancy is looking to promote their growing homeware line to consumers. 

LoveShackFancy is looking to promote their growing homeware line to consumers. The lifestyle brand is well-known for its whimsical, feminine clothes, but they are now looking to expand upon their homeware line. This month, LoveShackFancy launched their third home collection, featuring wallpaper, bedding, and more to expand on their “romantic cottage core concept.” After its first launch in 2019, the homeware category is now available DTC in the brand’s 17 storefronts and online. And according to LoveShackFancy’s founder and creative director, the collection makes up for around 6% of their sales. She explains that “The home collection was a way for us to allow our customers to infuse the same romantic and feminine sensibility they get from our clothing into their home.” Gen Z is a huge fan of the brand’s clothing, so the growing homeware line will likely be a hit as well. (Glossy)