Clarks is sponsoring a virtual concert showcasing Afrobeat talents. The British shoe brand has collaborated with the Afrobeats Music Festival to create “Beyond Worlds,” a virtual concert experience in the metaverse. The event is an opportunity for the brand to celebrate black culture and music while highlighting its commitment to sustainability, as the virtual concert experience aligns with the brand’s environmental goals. The event will feature three famous Afrobeat artists—Fireboy DML, June Freedom, and Nissi—and will be available to watch on the Clarks Originals YouTube channel. Clarks is not a newbie in the metaverse: last year the brand created the Clarks Stadium on Roblox to celebrate the relaunch of its Cica shoes. (Campaign Live)
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