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Cartier and Tiffany are targeting Gen Z consumers with augmented reality tech.

Mar 10 2023

While many brands have been adapting to AR tech over the last few years, especially for testing out clothing or furniture, luxury brands are now making use of the tech to appear more accessible to young consumers. Through Snapchat, Cartier and Tiffany jewelry can be virtually tested by users to see how various accessories look on them. Some of the items featured in the AR lenses include the Cartier Tank watch (which starts at $2,790) and a Tiffany Lock bracelet (the cheapest starts at $6,900). While these items seem unattainable for Gen Z wallets, the AR experience is designed to give them a taste of luxury. YPulse’s Shopping and Retail report shows that brands need to have more AR experiences and the majority (79%) of young consumers are particularly interested in AR try-ons. (MIT Technology Review)