Puma is launching a new line featuring a slew of actors and models, including Zaya Wade. 

Puma is launching a new line featuring a slew of actors and models, including Zaya Wade. The brand’s “FOREVER.CLASSIC” campaign celebrates and unites Puma’s most iconic products and is designed to push “culture forward by engaging creatives from different walks of life.” Celebs and creators like Angus Cloud, Caleb McLaughlin, Iris Apatow, and model Zaya Wade are working with Puma to share stories on how they “found their way.” Despite public backlash, Wade’s journey coming out as a trans woman made her no stranger to confidence and bravery, which is what Puma’s campaign is all about. YPulse’s Representation in Action report data shows that 66% of BIPOC Gen Z and Millennials say they would think more positively about a brand that shows diverse models in an ad and 50% say they would think more positively about a brand that shows transgender models in an ad. (Essence)