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Gen Z and Millennials are boosting the secondhand luxury watch industry thanks to their interest in high-end and sustainable fashion. 

Jan 27 2023

Gen Z and Millennials are boosting the secondhand luxury watch industry thanks to their interest in high-end and sustainable fashion. According to Deloitte, “the global second-hand watch market is estimated at nearly 20 billion Swiss francs ($21.7 billion) and could reach 35 billion francs by 2030.” YPulse’s The Cause Conundrum trend report digs into how young consumers want to consume more responsibly but are still purchasing products that may not align with that sentiment. But secondhand luxury is a way these young consumers are able to check off both boxes. Online platforms like Subdial are noticing heavy traffic and it’s also because of Gen Z and Millennials’ love for vintage items that can’t be found just anywhere. (Fashion Network)