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Young Black women are manifesting a “soft life.” 

Jan 17 2023

Young Black women are manifesting a “soft life.” YPulse’s Mental Health report data shows 45% of young BIPOC feel mentally exhausted, and TikTok’s latest trend is proving this is especially true for young Black women. Coined by the Nigerian influencer community, living a “soft life” emerged as a “way to imagine what life can feel like apart from the realities of Black women’s labor.” The lifestyle is rejecting stereotypes and rewriting Black women’s traditional role of being laborers and providers. TikTokers are jumping on the app to profess their desire to live a “soft life” instead of the “strong Black woman narrative.” An assistant professor of sociology at Howard University backs the trend, stating “Everybody understands self-care, but Black women generally have had a difficult time because they’re often prioritizing other folks’ needs over themselves.” (Insider)