The Coachella 2023 lineup is here—and it’s mainly geared toward a Gen Z crowd. Headliners include Bad Bunny, Blackpink, and Frank Ocean along with Gen Z faves like Rosalía, Gorillaz, Björk, Charli XCX, Burna Boy, Alex G, and Glorilla. Taking place across two weekends April 14-16 and 21-23, the festival is largely a social media frenzy with influencers and content creators flocking to the California desert winds just to post their festival ‘fits for the feed. This year, fashion blogs and Pinterest boards are planning on a ton of crochet tops, fringe, cowboy boots, and statement sunglasses. And even though consumers’ budgets may be tight this year, YPulse’s Experiences report data shows that 66% of Gen Z and Millennials agree they’d rather spend their money on experiences (e.g., concerts, traveling, etc.) over material items (e.g., clothes, makeup, etc.). (Pitchfork, Chic Style Collective)
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