Neutrogena is diving into wellness this new year with personalized vitamins. This week, the brand is kicking off their partnership with Nourished, “a 2-year-old vitamin brand that 3D-prints customized gummy supplements.” Through Neutrogena’s Skin360 app, customers can scan their skin through their phone camera and directly buy “customized supplements that will be sent to their door based on results.” The supplements, or Skin Stacks as they call them, sell for $50 for a 28-day supply and are available online only as of now. Neutrogena found that “70% of consumers expect brands like ours to take that next step into dietary supplements” and that holistic care is part of achieving their skin goals. We saw that #GutHealth was a trend that popped off last year and more brands are getting in on holistic wellness trends to reach Gen Z. (Glossy)
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