Out of all age groups, Gen Z is most eager to holiday shop. YPulse’s Holiday Shopping Plans report data shows that 68% of Gen Z said they will go Black Friday shopping this year compared to 60% of Millennials. Retailers and analysts are reporting that on Black Friday, hordes of Gen Z ventured to malls across the country. Though, Gen Z’s shopping experience was less about buying and more about going out as a group and having fun. Mall operators recall seeing crowds of young shoppers over Thanksgiving weekend and said they were visiting “top Gen Z brands and fashion department stores” the most. According to industry experts, the majority of what they did buy was thanks to social media recommendations, which plays a major role in young consumers’ shopping behaviors. (CNN)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
