Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Stay-at-home-girlfriends are trending on TikTok—but women of color are missing from the content. 

Dec 06 2022

Stay-at-home-girlfriends are trending on TikTok—but women of color are missing from the content. Ever since influencer Kendel Kay posted her day as a #StayAtHomeGirlfriend on TikTok in early November, other women have been jumping in on the trend and the hashtag has reached a whopping 150.5M views. However, users have been noticing that the content is “typically [showing] somebody who is upper-middle class or upper class. It’s very heterosexual, very heteronormative, and very white.” Predominantly White women have been posting their day-in-the-life styled videos where they’re waking up, making themselves a fancy matcha drink, packing their boyfriend’s lunch, cleaning around the house, and spending time on social media / TV.  Millennial Lilian Wright jumped on the app to express how the trend is problematic and said, “white women romanticize the idea of opting out of labor that is otherwise delegated to lower income people and people of color.” Other BIPOC women echoed Wright’s response with statements like “If Black women were to do the same thing, they would be framed as lazy or welfare queens.” (Insider)