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Issa Rae’s media company Hoorae is working with Walmart to support Black creators. 

Dec 06 2022

Issa Rae’s media company Hoorae is working with Walmart to support Black creators. YPulse’s Celebrities and Influencers report data shows that 54% of BIPOC youth agree: “I would like to be an online celebrity” and Rae is giving them the chance to become one. Through the Black & Unlimited Digital Development Program, Black creators will be paired with industry professionals and Walmart will be featuring members on the company’s Black & Unlimited YouTube channel. The nine future influencers “will receive equipment as well as $10,000 stipends” and includes Amanda S. Wicks or “Marketing Shawty,” foodie Alex Hill, and Brelynn Hunt, “who brings ‘Brains and Beauty’ to her YouTube channel.” (Tubefilter)