Allstate is leaning into the “sober curious” movement by posting mocktail inspo on their Instagram. To keep drivers safe this holiday season, Allstate Good Sips is tapping celeb chef Jordan Andino for three new mocktail recipes: The Safetini, The Sober Sage, and The 10 & 2. Users who engage with their Instagram posts through December 8th will have the chance to win an Allstate Good Sips mocktail kit. The company is feeding into the popularity of nonalcoholic beverages among Gen Z and Millennials and is using the trend to spice up their typical “Mayhem” car accident ads to reach young people who are beginning to look for insurance agencies. YPulse has been tracking the sobriety shift among young adults for some time now, and our research shows that Gen Z and Millennials’ “sober curiosity” is only continuing. (Marketing Dive)
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