Barilla created a short video to teach young consumers an energy-efficient way to cook pasta: passive cooking. The oldest Italian pasta brand is bringing back passive cooking, a 19th-century cooking hack. Passive cooking consists of switching off the stove after two minutes of boiling and leaving the pasta in hot water until fully cooked. With the cost-of-living crisis raging in Europe, young consumers in this region are changing their spending habits, and appreciate when brands teach them hacks on how to save on their energy bills. And while TikTok is their go-to for energy-saving tricks, no doubt these gens will appreciate tips from reliable brands like Barilla—especially when they’re communicated in a short video style. (Contagious)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
