U.K. consumers can now choose to use Klarna to pay later at B&M stores for any order over £30. Only a few weeks after announcing a partnership with Deliveroo, Klarna is now doing it again with B&M. The Buy Now Pay Later (BNPL) option will be available in all 700 B&M stores across the U.K., just in time for the holiday shopping rush. As always with Klarna, the communiqué was received with mixed feelings. Experts point that pay-in-installment solutions lack consumer protection, and have a detrimental effect on credit scores, with Gen Z and Millennials especially at risk of increased debt. If anything, the news is yet another example of how big BNPL is becoming in Western Europe. Coincidently, the U.K.-based fintech company Tymit announced it raised £23M to sell its services to brands as a white label. YPulse has reported consistently the rise of BNPL, and how it’s becoming Gen Z and Millennials’ new credit card. And with holiday shopping beginning, two in five young Europeans say they’ll be using pay-in-installment services to shop for the holidays this year. (The Grocer)