Canadian brand McCain Foods is teaching young audiences about the future of farming on Roblox. Their new game Farms of the Future is free to access and guides players through growing their own digital potatoes, as the brand claims they are “the world’s largest manufacturer of frozen potato products.” Players will work to revive the virtual soil by using regenerative practices, which IRL involves techniques like crop rotation in order to ensure the earth’s topsoil is usable. The brand’s #SaveOurSoil campaign also involves a partnership with Bored & Hungry, a “California-based restaurant that uses Bored Ape Yacht Club NFTs in its branding.” The restaurant is adding McCain’s Regen Fries (short for regenerative) to their menu at a pop-up going on now until mid-November. YPulse research shows that young consumers say brands should be keeping up with climate change research and should be educating consumers about being eco-friendly. (Trend Hunter, The Drum)
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