BIPOC and female creators are earning far less than their White and male peers when monetizing content. 

BIPOC and female creators are earning far less than their White and male peers when monetizing content. A new report from Adobe has revealed a wide income gap among content creators who make side money from their “non-professional” side gigs. The study shows that white men and women earn an average of $62 per hour while BIPOC creators earn $49 per hour—23% less. Meanwhile, women earn an average of 22% less than male creators. While gender- and race-based pay gaps are nothing new, the disparities in the burgeoning creator economy are crystallizing as more young people make content creation their profession or side hustle. YPulse’s New Content Creators trend report found that the majority of young people are creating content for an audience beyond their family and friends, making almost everyone in these generations an influencer in their own right. But BIPOC young people are more likely to say their social media presence is a source of income, with almost one quarter saying so compared to 17% of their White / non-Hispanic peers. Meanwhile, 60% say they see social media as an opportunity for them to make money (vs 52% WNH). Brands have an enormous chance to tap into the organic content being created by these nano-influencers—but brands need to strive to pay them fairly and equally. (Fast Company)