Disney is launching a massive immersive experience that will tour the globe. Developed in partnership with Toronto-based Lighthouse Immersive Studios, the traveling exhibition will showcase the music and artistry from a wide array of Disney titles, including modern features Zootopia and Frozen as well as classics such as The Lion King, Peter Pan, and Pinocchio. The show will debut in Toronto this December before touring around the U.S. in 2023, and eventually going global. Gen Z and Millennials are experience-loving generations—and they arguably love Disney even more. Millennials in particular are major fans of Disney movies, merch, and experiences, and Disney is the No. 7 top brand they say they feel a sense of community around. (Cartoon Brew)
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