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The White House is using TikTok influencers to reach young audiences.

Oct 12 2022

The White House is using TikTok influencers to reach young audiences.Young people are using TikTok more than any other social media platform, so anyone who wants to reach them needs to get on their For You Page. The White House made sure information about the Inflation Reduction Act got to them by inviting 20 influencers to a briefing, which President Biden and Vice President Harris themselves stopped in on. And the White House director of digital strategy recognized something important about this partnership: they didn’t expect these creators to speak from a script, and know they’re independent sources to their followers. One of the reasons young people go to them, instead of traditional media, is to hear honest opinions in their own terms. YPulse data shows Gen Z especially trusts TikTokers more than news anchors or politicians, so tapping the creators they listen to is essential to gaining their approval. (npr)