Cracker Barrel is known for its old-timey atmosphere (and diners) but their recent efforts to bring in young consumers are working. The franchise noted that over the summer, customers 65 and older were coming in less frequently and Millennials between the ages of 25-34-years-old were replacing them. Their efforts to lure “youthful traffic” is clearly working; some of them include: adding beer and wine to the menu for the first time in 2020, adding a large breakfast menu this past June, adding plant-based meats, and build-your-own selections since young consumers appreciate customizable options. They’ve also rolled out the option to “pay at the table via QR code, Apple Pay, and Google Pay.” Cracker Barrel’s future plans involve a new loyalty program as well as keeping their prices low and fair during inflation. A major takeaway from our Brand Loyalty report was that constant innovation is required to stay on top with young consumers. (FSR Magazine)
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